A management function, which tabulates public attitudes, defines the policies, procedures and interests of an organization... followed by executing a program of action to earn public understanding and acceptance.
Public Relation people are the professionals who are inter-related with different media and their genre in order to communicate between company, public and media. There work is to promote the business stuffs or any particular product to targeted audience by using various source of media platform. They highlight the positive point so as to give a limelight. Many come from the lines of journalism and know exactly what it takes to attract public attention which is the key to success in the increasingly competitive business world. But they also know how to respond in critical situations and protect their clients’ public image and reputation. Most organizations and individuals who decide to use PR services hire a PR firm or specialist only for specific tasks. Examples include presentations of a new product/service, communication with the public and media during political campaigns or fund-raising events, management of unpleasant situations and controversies, etc.. But many also work with PR firms on a regular basis, while a growing number of companies and organizations have their own PR department.